Resume / CV

Matthew Davison
3700 Southcenter Blvd, APT 107
Seattle, WA 98188
410-412-6669
delial.md@gmail.com

Accessibility-Driven UX Leader Enhancing Service Design and User Experience Excellence

Experience:

UX Specialist / Service Design Lead
T-Mobile, Seattle, WA
May 2022 – Present

  • Research and Analysis: Conducted qualitative and quantitative research to understand user needs, behaviors, and pain points. Analyzed data to identify patterns, insights, and opportunities for service improvement.
  • User-Centered Design: Developed personas, user journeys, and service blueprints to map out the end-to-end user experience. Ensured services met the needs and expectations of users at each touchpoint.
  • Ideation and Concept Development: Facilitated workshops and brainstorming sessions to generate ideas and solutions. Created prototypes and mockups to test and iterate on service concepts.
  • Collaboration and Communication: Worked closely with cross-functional teams including UX/UI designers, developers, product managers, and stakeholders. Communicated design concepts and solutions effectively through visual aids, presentations, and reports.
  • Service Implementation and Management: Planned and oversaw the implementation of new service designs or improvements to existing services. Monitored and evaluated the performance of services post-implementation, making necessary adjustments.
  • Customer Experience Enhancement: Continuously sought ways to enhance the overall customer experience and drive continuous improvement.
  • Strategic Planning: Aligned design initiatives with the organization’s strategic goals and objectives. Advocated for a customer-centric approach within each organization.
  • Process Improvement: Identified and addressed inefficiencies in service delivery processes. Developed and implemented standardized processes and best practices for development.
  • Technology Integration: Leveraged technology to enhance service delivery and customer experience. Stayed informed about emerging technologies, trends, and how to integrate them.
  • Documentation and Reporting: Documented all stages of the service design process for future reference and learning. Provided regular updates and reports on project progress, outcomes, and impact.
  • Vision and Leadership: Provided a clear vision for the project and led the team towards achieving it.
  • Coordination and Communication: Ensured seamless communication and coordination among cross-functional teams and stakeholders.
  • Problem Solving: Guided the team in identifying problems and developing effective, user-centered solutions.
  • Quality Assurance: Maintained high standards in the design process and final deliverables.
  • Advocacy: Advocated for a user-centered approach and ensured that user needs are prioritized throughout the design process.

Director of Design
Hostwinds,
Tukwila, WA
Dec 2019 – Nov 2021

  • Brand Development: Created comprehensive brand guidelines and templates for digital, print, and promotional materials to ensure a consistent and cohesive brand identity across all service touchpoints, enhancing brand recognition and customer trust.
  • Service Concept Development: Developed innovative service solutions for desktop, mobile, and email platforms, guiding concepts from initial development through to final implementation, utilizing agile methodologies and user-centered design principles.
  • User Journey Mapping and Ideation: Participated in concept development and design ideation, creating wireframes, storyboards, user flows, and mockups to map out and visualize end-to-end user journeys, ensuring optimal user experience (UX) and customer satisfaction.
  • Prototyping and Testing: Built and iterated high-fidelity prototypes using industry-standard tools to test and validate design concepts.
  • Visual Design and Communication: Designed visual creatives and marketing assets for various service channels, ensuring alignment with the overall service strategy and enhancing user engagement and retention through effective visual communication.
  • Frontstage and Backstage Coordination: Collaborated with front-end development teams to ensure the service’s global vision and branding were consistently implemented across all customer-facing interfaces, ensuring seamless integration and performance.
  • Project Management: Managed design projects by adhering to creative briefs, timelines, and budgets, ensuring all deliverables met the required standards and deadlines, and utilizing project management tools.
  • Asset Management and Organization: Organized and managed creative assets to ensure easy access and efficient use by all teams involved in service delivery, improving workflow and productivity.
  • Content Architecture and Problem-Solving: Addressed content-related challenges using advanced information architecture methods to improve the organization and accessibility of service-related information, enhancing user navigation and information retrieval.
  • Content Production Systems: Developed systems for content production and educated users on the effective use of these systems to maintain consistency and quality across service communications, leveraging content management systems (CMS).
  • Documentation and Educational Content: Wrote and edited product documentation, blog posts, and tutorials to provide clear, valuable information that supports both customers and internal teams in understanding and using the service effectively, improving customer support and reducing churn.

Digital Marketing and Design Specialist / Development
Essentia Water,
Bothell, WA
Mar 2018 – Feb 2019

  • Marketing Strategy Implementation: Collaboratively developed and executed comprehensive marketing strategies from concept to final product, driving brand awareness and customer engagement.
  • Website Redesign Leadership: Led the complete redesign of the corporate website, resulting in a 100% increase in visitor retention by enhancing user experience (UX) and site navigation.
  • Technical Implementation: Implemented design changes through content management systems (CMS) and custom HTML/CSS/JS/PHP, ensuring seamless integration and optimal performance.
  • Multichannel Campaign Management: Managed multiple inputs from social media promotions, in-store connectivity, and targeted market promotions, ensuring cohesive and effective campaign execution across all channels.
  • SEO Research and Content Prioritization: Led SEO research-driven timelines for content priority, optimizing website content to improve search engine rankings and drive organic traffic.
  • Mobile-First Design Implementation: Designed and implemented complex, image and video-heavy, mobile-first designs, enhancing mobile user experience and engagement.
  • Strategic Advising: Advised design, marketing, and social media teams on strategy based on SEO research, ensuring alignment with best practices and maximizing the effectiveness of digital marketing efforts.

VR Interface Designer / Partner
Act Out VR
Seattle / San Francisco
Feb 2016 – Aug 2018

  • User-Friendly VR Interface Design: Designed intuitive and user-friendly VR interfaces for multiple devices, enhancing user experience (UX) and accessibility.
  • User Research and Analysis: Conducted comprehensive user research to understand behaviors and preferences, utilizing qualitative and quantitative methods to inform design decisions.
  • Cross-Functional Collaboration: Collaborated with cross-functional teams, including developers and product managers, to integrate design elements seamlessly into VR applications, ensuring cohesive user experiences.
  • Brand Design Leadership: Led the design of brand guidelines, typography, logo design, and color palette, establishing a strong and consistent visual identity across VR platforms.
  • Memorable VR Experiences: Created approachable and memorable VR experiences, focusing on engagement, usability, and user satisfaction.
  • Iterative Design Process: Iterated on designs based on user feedback and usability testing, employing user-centered design principles to refine and improve interfaces.
  • Strategic Design Translation: Worked with stakeholders to translate business goals into effective design strategies, aligning design initiatives with overall business objectives.
  • Technology Trend Awareness: Stayed updated with VR technology trends and advancements, ensuring designs leverage the latest innovations and best practices in the VR industry.

VIsual & UX Designer
Microsoft – Research and Development
Redmond, WA
Nov 2014 – Aug 2016

  • Project Conceptualization: Conceptualized projects that promoted company agendas for positive change, driving brand awareness and social impact.
  • Subscription Bundle Promotion: Increased the use and discovery of Microsoft applications by developing and marketing subscription-based bundles, enhancing user engagement and retention.
  • Website Visual Design: Enhanced Microsoft Membership Website services through impactful visual design, improving user interface (UI) and user experience (UX).
  • Trade Show and Expo Collateral: Increased hiring of engineers by creating eye-catching collateral for trade shows and expos, attracting top talent and enhancing the company’s presence at events.
  • Employee Motivation Campaigns: Boosted employee morale with motivational print campaigns for teams, including HoloLens and Xbox, fostering a positive and productive work environment.
  • Quality Assurance and Brand Guidelines: Quality checked design output, outlined brand guidelines, and collaborated with developers to implement designs for Surface Hub, ensuring consistency and high standards.
  • Icon Design: Created visually appealing and functional icon designs to enhance user navigation and interface clarity across various applications and platforms.

Skills:

  • User-Centered Design: User research, usability testing, user personas.
  • Visual Design: Branding, typography, color palettes, iconography.
  • Prototyping and Iteration: High-fidelity prototypes, user feedback integration.
  • Accessibility: Knowledge of WCAG guidelines, designing for diverse user needs, inclusive design principles; WCAG Certification.
  • Responsive Design: Mobile-first design, cross-device compatibility.
  • Information Architecture: Content structure, effective navigation.
  • Cross-Functional Collaboration: Teamwork with developers, product managers, stakeholders.
  • Project Management: Timeline management, budget adherence, creative briefs.
  • Content Strategy: CMS management, content creation, and implementation.
  • Brand Development: Brand guidelines, consistency across channels.
  • SEO Optimization: SEO best practices, content visibility enhancement.
  • Marketing Strategy: Conceptualizing and executing marketing plans.
  • Creative Problem Solving: Analytical skills, addressing design challenges.

Software:

  • Design Tools:
    • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
    • Sketch
    • InVision
  • Prototyping and Testing:
    • Figma
    • Figjam
    • Adobe XD
    • Marvel App
    • Lyssna (UsabilityHub)
  • Development Tools:
    • HTML, CSS, JavaScript, PHP
    • WordPress
  • Project Management:
    • Jira
    • Trello
    • Asana
  • Analytics and SEO:
    • Google Analytics
    • SEMrush
  • Collaboration and Communication:
    • Slack
    • Microsoft Teams
    • Miro